CREATIVITY AND CRAFTSMANSHIP

The pride of Poland, a country applauded for its outstanding ability to originate when it comes to design, Annais Bridal and By Ola La are two labels that add high notes to the bridal market, season after season.

Choosing to show for the first time at Rome Bridal Week – taking place from 16 - 18 March – to be alongside many of the finest names in the business in an intimate and exclusive environment, Annais Bridal will look to add to its existing network of 20 retailers in Italy and 50 worldwide. And its 30 designs will certainly get attention; Annais Bridal for its timeless sophistication and subtle, luxurious embellishments, and its sister label, By Ola La, for its captivating boho elements that include 3D appliqués and shimmering beadwork.

Fabrics for the new ranges are Mikado, Chantilly lace, crepe, and soft tulle, sourced mainly from Poland's wealth of specialist suppliers, and silhouettes focus on mermaid, A-line, and ballgown styles. Both lines feature innovative elements such as detachable sleeves, removable skirts, and dramatic open backs, as well as accessories including veils. And the design ethos allows for changes so a bride – and the shop she chooses – can personalise a look.

The good news doesn't stop there, either! Trunk shows organised for stockists, retailer incentives - including exclusivity of gowns -, and the supply of comprehensive marketing materials and dedicated back up for those organising in-store events, are tremendous support for bridal boutiques reaching out to potential brides.

Unsurprisingly, retailers across the globe are enjoying the many benefits a partnership with Annais Bridal brings, and they include the brand awareness built on the key social media platforms – Instagram, TikTok, and Facebook – and shared inspirational content, collection updates, and behind-the-scenes insights, that today's brides find irresistible.

As we said, this is all about creativity and craftsmanship. Add to that real marketing expertise, and you have a ready-made success story.

See the Annais Bridal and By Ola La collections

at Rome Bridal Week, taking place at Fiera di Roma, Italy.

Read more about Italy's vibrant trade event at www.romebridalweek.com