Elena is fast to specify that quality is the priority when it comes to assembling the line-up of exhibitors at Rome Bridal Week. "Quality wants to be with quality," she says. "There is little room today for 'average' but every need for 'polished performers'. And we aim to capture and cultivate the cream of the industry.
"We are so very proud of the bridal heritage that is an essential part of the character of the Italian market; the 'Made in Italy' message carries weight, creates impression, commands respect, and acknowledges the artistry and attention to detail – call it the very personality – that our designers are known and loved for.
But this dynamic show is more than a collection of exhibitors. According to Elena: "It is the support we can offer that adds to the appeal for those designer houses that are the stars of the event. We have dedicated time and expertise into developing a campaign targeted at a specific audience – the one that is appropriate and highly professional. That way, we are assured of bringing to right customers to our exhibiting brands.
Newsletters, social media activities on the most effective platforms, an active website that is constantly updated, and a massive drive to gain media attention – these are the elements we are concentrating our efforts on. They are an integral part of Rome Bridal Week, and a recipe for success."
